Mission statements are not just for large corporations. As an owner of a small business, you can benefit from going through the exercise of writing your mission statement. It can not only re-connect you with your "why," it can also communicate an important part of your business to all of your stakeholders. What Is a Mission Statement? A mission statement answers the question "What impact will you have on the world?" It's … [Read more...]
Spice Up Your Marketing with Storytelling
One of the ways to impact your marketing is by adding stories. Everyone loves a story, and stories are more memorable compared to almost any marketing copy. Here are a couple of tips on how to use and place stories to share with prospects and customers. What a Story Is All stories need to be personal and evoke an emotional response. They can be about the company, the employees, the founder, the customers, or each individual … [Read more...]
The Power of Influencer Marketing
One of the hottest buzzwords in marketing this year is "influencer marketing." Influencer marketing uses key people in thought leadership positions to spread the word about your brand. These people may be paid or unpaid spokespersons for your brands, products, and services. The profitable thing about influencer marketing is the leverage. Instead of marketing or selling to one person at a time, you are marketing to key … [Read more...]
