One of the hottest buzzwords in marketing this year is "influencer marketing." Influencer marketing uses key people in thought leadership positions to spread the word about your brand. These people may be paid or unpaid spokespersons for your brands, products, and services. The profitable thing about influencer marketing is the leverage. Instead of marketing or selling to one person at a time, you are marketing to key … [Read more...]
Is it Profitable to Blog?
One of the many online marketing options available for businesses is blogging. A blog can act as a company's daily newspaper, letting customers and followers know the latest news about what's happening. It can also be a wonderful revenue-generator. As long as the content of your blog is relevant to your readers, you can post on a wide variety of topics. You might want to let clients know about an upcoming sale, a new … [Read more...]