One of the hottest buzzwords in marketing this year is "influencer marketing." Influencer marketing uses key people in thought leadership positions to spread the word about your brand. These people may be paid or unpaid spokespersons for your brands, products, and services. The profitable thing about influencer marketing is the leverage. Instead of marketing or selling to one person at a time, you are marketing to key … [Read more...]
How to Beat Procrastination
Would you call yourself a procrastinator? If so, you're not alone, and with our to-do lists growing daily, the percentage of people who procrastinate chronically has increased over the last few decades. There's a difference between procrastinating and prioritizing. Great entrepreneurs know how to put the most important tasks first. There's also a difference between procrastinating and being overloaded with tasks; that's … [Read more...]
What Is a Vendor Credit and How Do You Record One?
Whether you're getting a vendor credit for a refund or a return, you can record it in QuickBooks Online. When you're dealing with your company's vendors, you're probably accustomed to money flowing in one direction: theirs. Maybe you send them purchase orders and they send you invoices. Or they send you bills and you pay them. Or you walk into a store and buy something your business needs. Sometimes, though, vendors owe you … [Read more...]
Is it Profitable to Blog?
One of the many online marketing options available for businesses is blogging. A blog can act as a company's daily newspaper, letting customers and followers know the latest news about what's happening. It can also be a wonderful revenue-generator. As long as the content of your blog is relevant to your readers, you can post on a wide variety of topics. You might want to let clients know about an upcoming sale, a new … [Read more...]
Eight Ways to Increase Your Profits
Increasing your profits might sound like it's an unattainable dream just out of your reach. But there are a finite number of ways that profits can be increased. Once you understand what they are, you'll have clarity on how to best reach your goals. There are two primary ways to increase profits: Raise revenue Lower expenses That's not particularly enlightening or instructional, is it? Let's look at the four ways you … [Read more...]
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